regardless of the growth of the amusement industry and the improvement of systems within it, social media does now not remove the position of publicists.
fame comes with many first rate elements: there are perks like popularity, praise, crimson carpet, glamorous events and let’s no longer overlook the fans. but then there’s a disadvantage to it: there’s the unwelcome attention, invasion of privacy rumours and social media fights.
A publicist is needed to manipulate the general public outlook of each the high-quality and terrible sides of factors.
To be clear, the role of the supervisor is completely different to that of the publicist. The talent manager’s process is to run the commercial enterprise facet of things and boost the artist’s career by way of bringing collectively initiatives and those that align with the desires of the artist. Their activity includes finding and reserving occasions, negotiating performance fees, publicity and advertising, handling media members of the family, advising the artist on profession decisions and making sure initiatives/campaigns flow easily.
you might have expertise but this indicates not anything if no person knows about it. The enjoyment industry is extraordinarily aggressive so it’s essential to get a public relations group to help build the picture of the artist and promote his/her track, movie and different projects.
Pulse Nigeria speaks to ‘Oma Areh, CEO Wildflower PR and Nike Fagbule; chief Strategist Zebra Stripes Networks. the two pinnacle publicists within the amusement zone clarify the task of a publicist and why they may be critical now extra than ever.
Are publicists still essential in this age of virtual media (Instagram, Twitter, and so on)?
Omah Areh: It is going with out pronouncing. An actor or musician is a logo that has access to an notable fan base immediately, it is straightforward to mention they have direct get admission to to fanatics and might say or do what they sense. that is especially true however all of us recognise what the outcomes of social media hands, they could make or spoil careers. an awesome publicist can make one upward push out of some thing to be bigger. In crisis communications, properly done PR is the handiest tool.
while Justin Bieber had tapes of himself giving racist statements and normally misbehaving anyone predicted it was over for him. it's miles PR and no longer him that deliberate his subsequent actions; from getting mentors like Usher, Snoop Dogg and Lil Wayne to provide effective feedback to making sure that before the video changed into launched, they'd already crafted a narrative, he grew after that and in 365 days, every person had began to love Bieber again.The maximum crucial function of PR is the organisation it gives a brand, true PR makes a emblem look larger and begin to be perceived as such.
‘Oma Areh: you have to weigh first what the volume of the exposure is and calculate what the damage could possibly be (very rapid by way of the way). Secondly you need to decide whether you may make it disappear by using asking people as an instance to take the whole lot down.
however, if it's long gone viral, because of social media and the way rapid humans make ethical decisions, it is imperative to craft a response and ensure it is shown on the right channels. it's far then key to encourage your patron to experience the storm.
Nike Fagbule: that is one of the exceptional elements of being a publicist. disaster control differs depending on the emblem, state of affairs, expertise and publicist to be honest. It’s simply continually great to consider all elements, in particular the emblem path in disaster management and resolutions.
In a crisis, you can determine to either do some thing or do not anything and the interesting issue about disaster is that most times, even before beginning a marketing campaign or creating a content, the potential crisis that would get up while executing, so that you’ve already deliberate strategies on the way to cope with every situation, earlier.
